Light, like all electromagnetic waves, interacts with matter. The events that most commonly affect or prevent the transmission of light through matter are: absorption, diffusion, reflection, refraction and diffraction. Reflection by surfaces, alone or combined with absorption, is the main mechanism through which objects are revealed to our eyes, while the diffusion by the atmosphere is responsible for the brightness of the sky.
We have thus developed the idea in the studio, simplifying and schematizing the image, because nature is better than us! Once we have defined the paper model, we have asked Stilnovo and MyLed to believe in this project and try to realize it.
At that time, the two companies, engaged in the definition of new LED-based technologies, decided to develop the idea of a "branch" light tube, which emits its own light, with the possibility of making the lamp modular and therefore "To grow it" just like ivy on the wall.